Positive Curations - Making Digital Marketing Simpler for Everyone

Making Digital Marketing Simpler for Everyone!

Positive Curations is your one-stop solution to learn and explore all about digital marketing. Whether you choose to try implementing the digital marketing strategies by yourself or want us to handle your brand for you, we’ve got you covered both ways.

Here you will find topics and information that specifically focus on search engine optimization (SEO), email marketing, social media marketing (SMM) and affiliate marketing.

Why should you explore the Positive Curations website?

Essential information about search engine optimization (SEO), email marketing, social media marketing (SMM) and affiliate marketing is already available on the internet. However, finding all these details by yourself isn’t very efficient since it takes a lot of time to research and compile things for yourself.

At Positive Curations, we’re working on creating content hubs for:

Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing (SMM)
Affiliate Marketing

This way, when you want to learn about a topic as a beginner, or explore in-depth details about a topic as you advance, you have everything put together in one place.

We also offer these services for you so you can focus on making your business better while we do the marketing for you.

What Would You Learn About Search Engine Optimization or SEO at Positive Curations?

Let’s address this by first answering ‘What is Search Engine Optimization?’ Or SEO?

SEO stands for ‘Search Engine Optimization’. SEO is the process of improving the visibility of your website, product, service or social media in the online space. Search engine optimization in the initial days meant the process of improving your website to increase its visibility in search engines like Google, Microsoft Bing, Internet Explorer etc, when searching for your brand, product or services.

However, with the digital evolution, SEO now applies to platforms more than websites. With the availability of search options on social media platforms, and mobile and web apps you can now optimise your brand on any of these platforms to rank better and above your competition.

At Positive Curations, you can find more than just information about SEO. You will find simple strategies, tactics and best practices that you can apply in real life to understand the concept of search engine optimization and rank your brand, product or services better, or you can use these resources to upskill and perform better at work.

What Would You Learn About Email Marketing at Positive Curations?

Let’s address this by first answering ‘What is Email Marketing?’

Email marketing is a form of digital marketing which uses email as the mode of communication to send marketing messages to existing and potential customers. You can use email marketing at any stage of your business plan or sales funnel.

You can choose to educate your customers, incentivise them to make a purchase and increase brand awareness. If you are an ecommerce business owner or run an ecommerce website for your company, we have a quick read about ‘What is Ecommerce Email Marketing’. This blog walks you through strategies and best practices that you can implement straightaway to see results.

At Positive Curations, we want you to find simple actionable information that you can use as part of your digital marketing strategies to make email marketing a winning channel for you. We went from scratch to generating over £80,000 for an ecommerce brand that we handled just through email marketing in 2023.

I will be spilling all the tea about how I make email marketing work for me, which you can adjust and implement to make this work the best for you.

What Would You Learn About Social Media Marketing or SMM at Positive Curations?

Social media now is more than just a platform to share pictures or a few quotes online. Social media has changed the way people make purchase decisions, and interact with brands or just amongst friends.

Anyone with a personal or professional page may know how social media works. However, to make social media a revenue-generating platform, you need the right strategies. Sometimes, you may feel overwhelmed to be in the online space. However, being resilient and staying consistent on social media is going to be a game changer.

Social media has something for almost everyone. You can be a content writer, video editor, events and partnership manager, influencer marketer or anyone else and you can make use of social media marketing to increase your income or revenue.

At Positive Curations, we will talk about strategies that are proven to work for others and how you can implement them for yourself.

What Would You Learn About Affiliate Marketing at Positive Curations?

Let’s first begin with ‘What is Affiliate Marketing’?

Affiliate marketing is a sales model where a company pays a third party to promote their product or service for a commission.

Here’s how a standard affiliate marketing program works:

1. You promote Store XYZ on your website, blog, or social network.

2. Someone clicks your unique affiliate link.

3. They purchase in Store XYZ.

4. The company or affiliate network records the transaction.

5. Store XYZ confirms the purchase.

6. You receive a commission.

For instance, if you’re following any content creator and they recommend you to check out the product link in their bio on social media, chances are they have their affiliate links there. It’s easier to find affiliate marketing practices on blog posts since they mention that the writer or website owner may be receiving commissions through the affiliate links on their page.

At Positive Curations, you will find information on how affiliate marketing works, how to find affiliate marketing networks, and how you can make money from it when done right. A word of advice for anyone is to find only genuine and legit products or services and promote them with everyone’s best intentions.